The Market of Supplements and Natural Products is high. The inherent risks, ditto.
Selling Supplements for Athletes with specific purposes such as, weight loss or gain of muscle mass, is a booming market. The Brazilian market of Supplements grows on average 25% per year.
The global market for supplements reached U$ 190 billion in 2013, with annual growth of 20-25% and, is estimated that it will exceed the U$ 200 billion in 2014.
Results previous years:
2013 - Approximately U$ 193 billion
2012 - Approximately U$ 174 billion
2011 - Approximately U$ 153 billion
2010 - Approximately U$ 121 billion
2009 - Approximately U$ 98 billion
2008 - U$ 78.5 billion
2007 - U$ 59.8 billion
Percentage of the global market:
= Asia-Pacific (44.2%)
= North America (32.6%)
= Western Europe (14.4%).
Latin America = (3.1%).
= Eastern Europe (2.7%)
Africa, Middle East and Australia (3%).
The above numbers include vitamins and minerals.
The market for nutritional supplements in Brazil has an incredible potential, but it still "crawling" and it is almost irrelevant when compared to American, European, Asian and several other countries market. This delay in the area of dietary supplements is due to current regulation of these foods, with antiquated and prohibitive measures, going against the global trend of functional foods and supplements to improve the quality of life, which contributes negatively to the financial, economic and industrial growth of the country.
In Brazil, it is estimated that only 5 million people consume supplements, and these will move around R$ 940 million in 2014.
The growth in the number of the Supplement stores in Brazil impresses. In the Amazon, for example, a state, which is located on the outskirts of trends, the number of stores, more than quintupled in the last three years.
Despite the popularity of this type of product, prices are still not accessible to the public in general, with monthly costs between R$180 to R$260, and you must remember that none of them works miracles.
Over the past three years, the rates of growth of this market is reaching averages 100% higher than those achieved by the conventional food sector and the tendency is to expand as it increases public awareness about the importance of maintaining a healthy and balanced life.
The opening number of new companies (between Supplement shops and Natural Products Stores) increased 323 in 2009 to 1,413 in 2012, and since then keeps the opening average above 1.100 new stores per year.
Comparing the last three years, with the previous three years, the growth was 461%, 712 stores in three years running 2007 to 2009, to 3,997 new stores in the next three years.
Potential establishments for selling supplements in Brazil:
Supplements stores - Approximately three thousand (3,000 stores);
Natural Products Stores - Approximately 4,000 (four thousand stores).
Pharmacies and Drugstores - 77 000
Academies - 20 000
It has been estimated that, by 2012 in Brazil, only 3% of the gyms and Drugstores worked with selling Sports Nutritional Supplementation.
In Brazil, only 2% of the population (4 million people) consume supplement (s), and compared to the USA, 57% of the population consumes supplementation, the potential to explore is huge.
If there are still questions regarding this segment, it is worthy of aggressive investments or not, some information, such as those presented above, are sufficient evidence that Brazil is beginning to change the profile. Before shy concerning professionalism in sports today is a country that surprises when the subject is health and the fight against inactivity.
The Black Market of Sports Supplementation.
Nothing more expected within the huge potential that the market for supplements shows, entrepreneurs not committed to the positive aura that underlies the segment, find opportunity to profit quickly at the expense of idoneous and well-wishers. Without wishing escape these unsuspecting customers of the responsibility that is reserved for them in the black market of sports supplementation.
Worldwide, the demand for and use of dietary supplements has grown very much in recent years. Unfortunately, as with the drugs also increases the risks of falsification around these products.
Counterfeit products are those that do not have in your content what is printed on their labels and packages. These products we can find the decrease of some ingredients as even in the most serious cases, the complete absence of them or their excess.
These products, also called "pirated goods" often mimic other famous brands. The counterfeiters use the same labels and packages products known to fool who buys them into thinking it is an original product. For never fulfill what they promise, they can be sold cheaper.
Sometimes consumers are tempted to save a few dollars and end up buying products of doubtful origin. Now, when the subject is health, the economy can get expensive. To gain a few inches of muscle or lose fat, a great physical effort and an investment in food supplements to accelerate this process is necessary. With these fake products, your investment may be in vain.
You will not get the desired results and will inevitably get into a state of overtraining when the bad supplements is combined with the practice of intense workouts. You will not get the desired results and will inevitably get into a state of overtraining when that bad supplementation combined with the practice of intense workouts.
Consuming products without guarantee of its origin can be in the best situations, harmless, but in many cases, these products represent a real danger to the health of those who use them. Again, the market for does not operate supplements with exorbitant profit margins. At this time, the avid shopper for bargains becomes part of the context of this black market, because, without such demand for products priced surprisingly more affordable, there would not be devious and harmful offer. In any market, there is still a naive view about the existence of miraculous manna. Quality supplements at incredibly low prices are not a fluke or a mystical and hidden wealth. The fact is that the "fake industry" is specializing more every day, and it becomes increasingly difficult to differentiate genuine products counterfeit products.
Some stores end up closing their eyes to this problem and thus conniving with piracy. Many of them do not check the origin of the products they sell, and seeking only profit, buy shady sellers, who often deliver counterfeit products at much lower prices.
The most constructive results to be obtained through diet with supplements necessarily pass through an arduous and disciplined practice and a diet with products of quality, both supervised by a competent professional. Remembering that the "competence" of these professionals is even attested to the quality of its recommendations relating to retail establishments customers can find the products prescribed by them.
Until very recently, the atmosphere that scanned the specialized retail commerce in food supplements was blended by shadows, it means "underworld-punk-grunge", a mysterious atmosphere, a heavy density and uncomfortable, as if what was being sold there, was excoriated or heretical. This vision is not entirely inconsistent, because regulation of this sector is also in full development. Until then, "all sorts of products" focused on hypertrophy (talking about healthy and functional food, not even thinking!), When not found in these places, at least, the information about who darkly commercialized were obtained there. In addition, this analysis is still relevant: The "selling point" of supplementation, the predominant characteristics of the public who attends there, the training and the presentation of the sellers, the very "atmosphere" and the physical environment they are revealing clues about the nature of the products sold there.
To assess the quality of what is being bought and familiarize yourself with the manufacturers and their retailers is the primary interest of the buyer.
Text compiled and adapted by:
Marcelino Lisbon - Marketing - Elements Body
Source: Abenutri (Brazilian Association of Nutritional Products)
Dietary supplements market growing on average 28% per year in Brazil
Brazil is the country with the highest level of growth averaging 28% annually over the past eight years and the potential to reach $ 1 billion in revenue in 2014.
The information is of Marcelo Bella, Founder and CEO of Your Body Shop, franchise food supplements stores. He attended the Seminar Supplements, part of the program and FISA SA CPhI 2014 this Wednesday, August 6. The executive also said that a growing number of dealers of the product and the estimate is expanding. The industry is profitable and the average turnover of the stores is $ 65 000 per month.